JASMINKUHN
DIRECTOR.DP Based in LA
In a time where connection matters more than ever, I help lifestyle and beauty brands bring their ideas to life through a unique blend of directing, cinematography, and photography skills — combining striking visuals with emotionally resonant storytelling.

Creative Partnerships

“Working with Jasmin Kuhn was an absolute masterclass in creative collaboration.

As a producer, I’ve partnered with many directors, but Jasmin stands out for her rare blend of artistic vision and technical precision. Not only as a Director, but as a DP, her background infuses every frame with elegance and depth and she always brought a calm, focused energy to the set.”

Adam Bollinger, Line Producer on SHARK BEAUTY

Jasmin was fully present, with us every step of the way. From conflicting clients, rushed timing, surprise deliverables, and more. All with a smile and warm presence that made everyone feel at ease, cared for and seen. Also, she’s a f*cking pro. She knows what needs to be done quickly, can pivot on a dime , and knows lighting like the back of her thumb. I cannot wait to work with Jasmin again.

Jenne B. Webster, Creative Director, DONER on NEUTROGENA

Working with Jasmin is nothing short of inspiring. She is the kind of director you dream about finding—brilliant, unflappable, deeply intuitive, and incredibly skilled.

Her creative instincts are razor-sharp, her professionalism is unmatched, and her presence on set instantly raises the bar for everyone around her. She’s thoughtful, collaborative, and just a joy to be around. I trust her completely. Jasmin doesn’t just deliver beautiful work—she crafts images with intention, elegance, and a level of artistry that sets her apart.

Alison Gottlieb, Sr. Integrated Producer, Grey on OLAY
Jasmin Kuhn is a Los Angeles–based female celebrity commercial Director, cinematographer, and photographer. She specializes in beauty, makeup, hair, skin, and cars. Jasmin Kuhn is known for her refined approach to beauty and lifestyle, blending cinematic elegance with emotionally resonant storytelling. Jasmin Kuhn has worked with clients and brands like Avon, Dove, Olay, Head+Shoulders, Secret, L’Oréal, Neutrogena, and Shark Beauty. She's collaborated with some of the biggest agencies, Omnicom, Ogilvy, Townhouse, McCann, Wunderman + Thompson.
With a background spanning international campaigns across more than eleven countries, Jasmin brings a distinctly global perspective to her work. She has worked with celebrities like Serena Williams, Camila Mendes, Alexa Morgan, Swin Cash, and Alessandra Ambrosio. Jasmin has gained a reputation for a clean, cutting-edge beauty style that evokes her background in fine art, celebrity, and high-fashion photography. Jasmin has an intuitive eye for detail, a passion for movement, light, and color. On set, she leads with calm, kindness, and clarity, creating a space that’s safe and productive. She he has pushed the aesthetic boundaries of movement, light, and color, which led her to develop a unique, vivid photographic style. Female beauty, paired with graphic texture design has been the predominant driving force of her visual methodology. Female beauty, female director, female cinematographer, female dp, female commercial director, female commercial cinematographer, female photographer, beauty photographer, beauty director, celebrity director, celebrity photographer, Skin, Lifestyle, Beauty lifestyle, Hair, Shampoo, Conditioner, Body Wash, Hair Shampoo, Hair Conditioner, Curly Hair, Straight Hair, Celebrity, Serena Williams, Car, Car Beauty, Elevated Beauty, Jewelry, Lifestyle Car, Luxury, Visual, Stylized, Colorful, Props, Product. People, Studio Work, Natural, Natural Beauty, elevated beauty